Winter is coming, and business is likely to slow down. Digital marketing is your key to staying relevant in your industry until (and while) business is booming again.
Basic Marketing Checklist to Get You Started:
Having a business website is now vital in your marketing strategy. Aside from websites providing trust and credibility to your business, Blue 16 Media says that “every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website,” so keep it up to date and professional.
If you haven’t created a website for your business, it’s never too late. For guidance, check out this Best 10 Website Builders page.
2. Content Marketing
Doug Kessler once said, “Traditional marketing talks at people. Content marketing talks with them.” The advantage of investing in content marketing is that your company gets the opportunity to add more value to your product/service by building valuable relationships with your customers. A customer is more likely to become loyal and share what you have to offer with others if your business talks with them rather than at them.
Not sure where to start? You can create relevant blogs, podcasts, videos, memes, and more! If you’re considering a blog, HubSpot has an excellent guideline to get you started:
Companies that publish around 16 blog posts per month receive 3.5 times more traffic than those that publish fewer than four posts.
3. Social Media Marketing
Research reveals that users spend an average of 3 hours per day on social networks and messaging. Three hours is more than enough time for you to engage with your target market to keep your company name in the forefront of their mind and sway future purchase decisions. It is important for your business to actively engage on social media platforms to keep your name on the market. Professionals recommend this general rule of thumb:
- Facebook: 1 time per day or 5 times per week
- Twitter: 3-5 times per day
- LinkedIn: 1 time per day
- Instagram: 1 time per day
Digital marketing can be an essential strategy in keeping your company’s name in front of buyers until the weather gets warmer, and the building industry begins to pick back up.